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Can this collaboration repeat success of 2016 launch?
July 19, 2018
By: Christine Esposito
Editor-in-Chief
Avon Products, Inc. has announced details about Avon Life Colour, its second fragrance collaboration with designer Kenzo Takada. Coming in late 2018, Avon Life Colour builds on the success of the first fragrance collaboration with the designer, which was introduced in 2016. That scent, Avon Life, broke the company's sales records by recording the highest ever sales for a fragrance in the first quarter after its launch, according to Avon Products. As the third largest player in the fragr...
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